YouTube Growth Case Study
www.doctorodonovan.com/case-study/custom-reporting-for-bupa-health-uk

Custom Reporting for BUPA Health UK

In 2024, I collaborated with BUPA Health UK to create a customized reporting solution that boosted their YouTube channel’s performance. Explore the full case study to see how we enhanced their content strategy and viewer engagement.

Client:

BUPA Health UK

Channel size:

90,000 subscribers

Objective:

Develop a comprehensive custom report to optimize their YouTube channel's performance.

Process

1. Initial Consultation

  • Conducted 1:1 meetings with the BUPA UK team to understand their specific needs and objectives.
  • Collaborated closely with stakeholders to align on key performance indicators and goals.

2. Custom Report Development

  • Thumbnail Review: Evaluated the effectiveness of current thumbnails and provided strategic recommendations for improvements.
  • Description Box Enhancement: Analyzed and refined the content in the description boxes to improve SEO and viewer engagement.
  • Channel Analytics: Conducted an in-depth review of channel performance metrics, identifying areas of success and opportunities for growth.

3. Implementation & Handover

  • Presented the custom report to the BUPA UK team, ensuring they were equipped with actionable insights and clear strategies.
  • Completed a formal handover after a comprehensive 6-week consultation period, providing ongoing support to ensure seamless implementation of recommendations.

Results

  • Enhanced Visibility: Strategic thumbnail and description optimisations to enable enhanced click through rates and greater medico-legal protection.
  • Improved Engagement: Targeted content adjustments to result in higher viewer retention and interaction.
  • Data-Driven Decisions: The detailed analytics review empowered the BUPA team to make informed decisions to continually improve their channel's performance.

Share this case study

Ready to Transform Your Channel?

If you’re looking to elevate your organization’s YouTube presence with a tailored, data-driven approach, I’m here to help. Let’s work together to create a custom report that not only meets but exceeds your expectations.